Idintity.com is part of Dale ODell Web Develoopment who develops custom websites. We have spent 15 years developing, writing and rewriting our sites to be extremely small (and more managable) with fast loading pages.
Our mobile web page is designed to load fast on mobile devices where bandwidth is a concern.
How Page Size Affects Your Site
The latest studies show that more than 50% of the visitors to your site will spend less than 3 seconds waiting for a page to load before leaving. This may seem hard to believe, but the next time you're searching for content, count the seconds you wait for a site to load after clicking the next google link?
In addition to page load time, you may want to consider how well written your current website is for the mobile user. This is an extremely fast growing segment of the internet. Many websites today (even from the major corporations) are heavily bloated with javascript and graphics which do not perform well on mobile web phone's limited bandwidth speed.
Google, Yahoo, Bing and SEO
It is important to note that SEO (Search Engine Optimization) factors many different things into it's algorithms when ranking your pages. If you're giving out business cards all over town, you are in affect, increasing your page ranking. This is simply due to the fact that more people are visiting your website. Search engines weigh heavy on this.